How Lori Senecal has Facilitated the Growth of CP+B

Lori Senecal is a top expert in the digital advertising industry. She has served various firms, and this has allowed her to gain a wealth of experience. Since March 2015, she has been working for CP+B as its global CEO. CP+B is one of the top international advertising agencies, and Lori is the overall supervisor of all its branches. Her tenure as the head of the firm will end in 2017. Senecal formerly worked as MDC Partner’s CEO before CP+B offered her the leadership office. According to Chuck Potter, who is the company’s founder, Lori is an excellent administrator, and she has greatly assisted in making its services flexible to meet the needs of the clients.

Lori Senecal has had a successful term from the time she joined CP+B. In October 2015, she made her first major deal, which was the American Airline account. The company took the advertising contract from TM Advertising, which had been acting as the primary marketing agency for the firm for the past two and a half decades. Lori and Chuck have been working together ensure that they are successful in forming strategies that will be helpful in creating an excellent management team at the company. Chuck believes that CP+B will have found a perfect replacement by the time Senecal will be retiring. The outstanding leadership of the agency has made it be trusted by clients across the globe.

CP+B have been working to better the management skills of its administrators over the past one year. The company recently promoted Danielle Aldrich to be the CP+B West’s president. Holding the office makes her the supervisor of CP+B Boulder and CP+B Los Angeles’ operations. Danielle worked for the CP+B Boulder office as an MD before the firm promoted her. Lori has made great contributions to the company, and this includes taking part in contract negotiations with Hershey and American Airlines.

The advertising agency currently operates ten offices that are internationally located. It has made sure that all its divisions are under the leadership of well trained and talented professionals. The workforce of the enterprise has been striving to make it a leader in the local and global markets. According to Lori, the operations of the company can be excellent if all its branches have outstanding management teams. She is one of the few women who are currently holding an administrative position in the digital advertising sector. The industry has several challenges, but she has been striving to be among the best.

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See more: http://adage.com/article/agency-news/lori-senecal-tapped-ceo-kirshenbaum-bond/138513/

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