The Kabbalah Center is an American non-profit organization that offers Kabbalah teachings. These lessons are offered online through their website and through the various centers that they have. The curriculum that is in use at the center was developed by Philip Berg and his wife, Karen Berg. The Kabbalah Centre was started in the US in 1965. It was known as the National Research Institute of Kabbalah at the time. It was started by Philip Berg and Yehuda Brandwein. It was rebranded as the US Kabbalah center after Brandwein passed away.
The center is based in Los Angeles but has expanded operations to various cities around the world through study groups and centers. The Kabbalah Centre is recognized for its diverse team from different backgrounds that can enrich the Kabbalah experience. The center seeks to introduce the masses to Kabbalah. Their teachings do not require prior knowledge of Hebrew doctrine. Kabbalah is not a religion but a series of teachings on how to live life well and to find one’s purpose. The Kabbalah Center has published a few books that contain Kabbalah commentary for portions of the Torah. Many students have passed through the Kabbalah Centre including some celebrities such as Demi Moore, Madonna, Britney Spears, and Nicole Richie. Madonna has been heavily involved with the Center and has partnered with them on various projects. They collaborated on Raising Malawi in 2006, a project to support the less fortunate in Malawi.
The Kabbalah Centre hosts various events all year round where they connect with their students and the community. They also provide scholarships to need-based students who might be interested in the teachings but might not be able to pay the fees. The Kabbalah Centre is involved in charitable initiatives through its philanthropic arm known as the Kabbalah Centre Charitable Causes. They have been involved in relief efforts over the years to help victims of major disasters such as Hurricane Katrina, the Haiti earthquake in 2010, and the Indian Ocean Tsunami in 2004. Charitable organizations that they support are the Kids Creating Peace organization, Kabbalah Children’s Academy, and the Spirituality for Kids Foundation.
Despite having music from Rihanna, Kanye West and Beyoncé on the site, Tidal doesn’t appear to have sufficient profit generated. Sources even suggest that the company is losing close to $10M a year. Its worth evidently went down from $250 mil to $100 mil. Supposedly, Jay Z is keeping the company afloat by paying necessary bills with his own money. Google and Spotify are vying to buy Tidal to raise their own music services, while Sprint and SoftBank are allegedly hoping to invest in the music service. Tidal seems to have pressure to sell their company. Samsung has even been a possible company to be in charge of Tidal. Sources are claiming that Samsung has ideas planned out if the deal of gaining Tidal is successful; however, there has not been much word yet.
Regardless of its issue with obtaining CEOs and finances, there is one person that is making sure Tidal stays on top- Desiree Perez. Perez is a trusted and close partner of Jay Z, as well as the backbone of Tidal. She is a juggernaut for the company, and is deeply involved with resurrecting Tidal. As one of JayZ’s close associates of over 20 years, she also works hard with Roc Nation and Roc Nation Sports. Perez is respectively known for being a smart and strong negotiator. Known as “Babe Ruthless” she also has a respected street reputation- she is indeed a boss. It is even stated that she consulted Beyoncé’s Formation tour this year.
Despite any debt the company may have, the streaming service has been working hard to stay independent. Their main focus is to attract music listeners who may choose Spotify or Apple Music. There is indeed strong hope for Tidal. After Kanye’s album (The Life of Pablo) dropped on the site, there has been approximately 1 million trial members that subscribed to the site since February of 2016. With JayZ’s and Desiree Perez’s skills, we will see how successful Tidal’s future will be. While checking out Tidal’s website, you can find new releases (“Tidal Discovery”), as well as emerging artists (“Tidal Rising”); also, you can check out exclusive live performances (“TIDAL X”). JayZ is using the Tidal experience to display his exquisite taste in music; he’s also using it to show how strong his relationship is with some of the hottest artists in entertainment today. JayZ isn’t through with building his Tidal business- we’ll just see what he, Desiree Perez, and the Tidal team has next.